Segmenting the Market with Jagdish Sheth
by Coursera
Learn market segmentation fundamentals from marketing expert Jagdish Sheth. Free to audit course on Coursera covering demographics, psychographics, and pricing strategies.
Why this course
- Taught by Jagdish Sheth, a leading authority in marketing strategy
- Clear structure covering major segmentation bases
- Highly accessible for beginners with no prior marketing background
- Free to audit with full content available at no cost
