Sell on Value: Mastering Business Case Development for B2B Sales
by Coursera
Review of Coursera's Sell on Value course: learn how to build defensible business cases using revenue, cost, risk, and speed metrics for B2B sales success.
Why this course
- Teaches actionable frameworks for value-based selling
- Focuses on quantifiable metrics like ROI and risk reduction
- Highly relevant for B2B sales and solutions consultants
- Develops executive-level communication skills
