Sports Marketing and Today's College Athlete Course
by Coursera
Learn about Name, Image, and Likeness rights in college sports. Understand athlete branding, marketing strategies, and legal frameworks in this Coursera course from University of Maryland.
Why this course
- Timely and relevant topic with real-world applicability
- Clear focus on legal and ethical dimensions of NIL
- Useful for athletes, parents, and marketing students alike
- Well-structured modules with practical case studies
