Strategy: Governance, Business Models and the Future Course
by Coursera
Learn how modern stadiums succeed through governance, revenue models, and digital innovation with Real Madrid Graduate School.
Why this course
- Covers a niche but growing area in sports business management with real-world relevance
- Provides structured insights into stadium revenue models beyond matchday operations
- Emphasizes data and technology's role in enhancing fan engagement and monetization
- Backed by Real Madrid Graduate School, lending credibility and industry perspective
