The Good, Bad, and Ugly of Marketing - Jagdish Sheth Course
by Coursera
Explore ethical marketing with Jagdish Sheth. Learn purpose-driven strategies and stakeholder engagement on Coursera.
Why this course
- Offers a fresh, ethical perspective on marketing strategy
- Expands marketing beyond customers to include internal and external stakeholders
- Taught by a renowned marketing scholar with decades of industry insight
- Encourages critical thinking about long-term brand sustainability
