Unlock GA4 Insights: Custom Events & Campaign ROI
by Coursera
Learn to track custom events and measure campaign ROI using GA4 and Google Tag Manager in this hands-on intermediate course for marketers and analysts.
Why this course
- Practical focus on real-world tracking scenarios
- Clear integration of Google Tag Manager and GA4
- Strong emphasis on campaign ROI measurement
- Step-by-step guidance for implementation and validation
