Value Co-Creation in Sport Management – A New Logic in a Changing Society Course
by EDX
Learn value co-creation in sport management: branding, ticketing, sustainability. Free to audit. From University of Bayreuth on edX.
Why this course
- Teaches forward-thinking value co-creation models beyond outdated transactional approaches
- Covers critical areas like ticketing, sponsorship, and branding with modern context
- Introduces sustainability as a core component of sport management strategy
- Develops analytical skills tailored to societal and technological changes in sports
