Viral Marketing and How to Craft Contagious Content Course
by Coursera
Discover why things go viral. Learn the science of word-of-mouth marketing from the University of Pennsylvania on Coursera.
Why this course
- Clear, research-based framework (STEPPS) for crafting shareable content
- Taught by a renowned Wharton professor with real-world marketing insights
- Practical examples from brands like Blendtec and Dove
- Short, digestible modules ideal for busy professionals
