AI For Marketing Swot Analysis Course Syllabus

Overview: This course provides a practical introduction to using AI for marketing strategy, with a focus on SWOT analysis and data-driven decision-making. Designed for beginners, it requires no coding experience and emphasizes real-world marketing applications. The curriculum spans approximately 15-20 hours across six modules, combining conceptual learning with hands-on exercises and assessments to build skills in AI-powered marketing analysis.

Module 1: Foundations of Computing & Algorithms

Estimated time: 4 hours

• Introduction to key concepts in foundations of computing & algorithms
• Review of tools and frameworks commonly used in practice
• Hands-on exercises applying computing and algorithms techniques

Module 2: Neural Networks & Deep Learning

Estimated time: 2 hours

• Introduction to key concepts in neural networks & deep learning
• Interactive lab: Building practical solutions
• Assessment: Quiz and peer-reviewed assignment

Module 3: AI System Design & Architecture

Estimated time: 1-2 hours

• Interactive lab: Building practical solutions
• Discussion of best practices and industry standards
• Guided project work with instructor feedback

Module 4: Natural Language Processing

Estimated time: 3 hours

• Introduction to key concepts in natural language processing
• Hands-on exercises applying NLP techniques
• Interactive lab: Building practical solutions
• Discussion of best practices and industry standards

Module 5: Computer Vision & Pattern Recognition

Estimated time: 2-3 hours

• Case study analysis with real-world examples
• Discussion of best practices and industry standards
• Assessment: Quiz and peer-reviewed assignment

Module 6: Deployment & Production Systems

Estimated time: 3-4 hours

• Review of tools and frameworks commonly used in practice
• Hands-on exercises applying deployment & production systems techniques
• Discussion of best practices and industry standards

Prerequisites

• Familiarity with basic marketing concepts
• No coding experience required
• Access to a computer with internet connection

What You'll Be Able to Do After

• Apply AI tools to conduct data-driven SWOT analyses
• Use AI for market research and competitive intelligence
• Interpret AI-generated insights for strategic marketing decisions
• Communicate AI-based recommendations to stakeholders
• Design AI-enhanced marketing strategies using real-world frameworks