AI Powered Marketing With Microsoft Copilot Course Syllabus

Full curriculum breakdown — modules, lessons, estimated time, and outcomes.

Overview: This course introduces marketing professionals to Microsoft Copilot and AI-powered tools for enhancing marketing efficiency and creativity. Designed for beginners, it requires no coding experience and focuses on practical, real-world marketing applications. The course spans approximately 14–18 hours across six modules, combining interactive labs, case studies, and hands-on exercises to build AI fluency in marketing workflows.

Module 1: Foundations of Computing & Algorithms

Estimated time: 4 hours

Introduction to computing concepts for AI
Understanding algorithm basics
Applying computational thinking to marketing problems
Case study analysis with real-world examples

Module 2: Neural Networks & Deep Learning

Estimated time: 2 hours

Core concepts of neural networks
Introduction to deep learning
Applications in marketing automation
Industry best practices discussion

Module 3: AI System Design & Architecture

Estimated time: 4 hours

Designing scalable AI systems
Applying system architecture principles
Guided project work with instructor feedback
Hands-on exercises in AI system design

Module 4: Natural Language Processing

Estimated time: 3 hours

Introduction to NLP techniques
Using NLP for content generation and analysis
Tools and frameworks in NLP practice
Interactive lab: Building practical NLP solutions

Module 5: Computer Vision & Pattern Recognition

Estimated time: 2 hours

Basics of computer vision
Pattern recognition in marketing media
Real-world case study analysis
Interactive lab: Practical implementation

Module 6: Deployment & Production Systems