10K Women Fra 2 Syllabus

Overview: This 10-week beginner-level course is designed for women entrepreneurs launching or growing early-stage ventures. It provides a structured, practical foundation in business planning, financial literacy, branding, and leadership. With an estimated time commitment of 4–6 hours per week, learners will engage with accessible content focused on real-world application. The course concludes with a final project to consolidate learning and prepare founders for growth and investment opportunities. Free to audit, it empowers underserved entrepreneurs with essential skills and a shareable certificate upon completion.

Module 1: Foundations of Entrepreneurship

Estimated time: 8 hours

• Defining your business idea
• Validating market needs
• Customer discovery techniques

Module 2: Financial Literacy for Founders

Estimated time: 12 hours

• Reading income statements and balance sheets
• Managing cash flow effectively
• Basics of fundraising and equity
• Understanding key performance indicators

Module 3: Building Your Brand and Sales Strategy

Estimated time: 8 hours

• Positioning your product or service
• Designing customer acquisition funnels
• Digital marketing essentials

Module 4: Scaling and Leadership

Estimated time: 12 hours

• Team building and delegation
• Measuring growth and impact
• Preparing for investment and expansion
• Building leadership skills for women entrepreneurs

Module 5: Navigating Challenges for Female Founders

Estimated time: 6 hours

• Understanding gender-specific barriers in entrepreneurship
• Strategies for resilience and support in emerging markets
• Accessing funding and networks as a woman founder

Module 6: Final Project

Estimated time: 10 hours

• Develop a pitch deck for investors
• Create a scalable business model canvas
• Submit a growth and leadership action plan

Prerequisites

• Basic English proficiency
• No prior business experience required
• Access to a computer and internet

What You'll Be Able to Do After

• Develop a clear and validated business idea
• Interpret financial statements and manage cash flow
• Design a customer-focused sales and marketing strategy
• Lead and scale a business with confidence
• Pitch effectively to investors and apply to accelerator programs