Digital Marketing Strategy with Goldman Sachs 10,000 Women Course Syllabus

Overview: This course provides a comprehensive introduction to digital marketing strategy, designed for entrepreneurs and small business owners. Through six structured modules, you'll learn how to build effective digital marketing campaigns with a focus on social media, SEO, content strategy, and performance measurement. The course is self-paced, with approximately 15 hours of total learning time, including hands-on exercises, quizzes, peer-reviewed assignments, and real-world case studies. Flexible deadlines allow you to progress at your own speed while gaining practical skills applicable immediately to your business.

Module 1: Digital Marketing Foundations

Estimated time: 4 hours

• Introduction to key concepts in digital marketing foundations
• Overview of digital marketing channels and their roles
• Best practices and industry standards in campaign planning
• Hands-on exercises applying digital marketing foundations techniques

Module 2: Content Strategy & Creation

Estimated time: 3 hours

• Review of tools and frameworks used in content strategy
• Developing audience-centric content plans
• Creating engaging content for digital platforms
• Interactive lab: Building practical content solutions

Module 3: SEO & Search Marketing

Estimated time: 2 hours

• Introduction to key concepts in SEO & search marketing
• Keyword research and on-page optimization techniques
• Case study analysis with real-world examples
• Review of tools and frameworks commonly used in practice

Module 4: Social Media Marketing

Estimated time: 2.5 hours

• Strategic planning for social media campaigns
• Best practices in social media engagement and advertising
• Review of tools and frameworks for social media management
• Case study analysis with real-world examples

Module 5: Analytics & Performance Measurement

Estimated time: 3.5 hours

• Introduction to key concepts in analytics & performance measurement
• Tracking marketing metrics and KPIs
• Using data to inform marketing decisions
• Review of analytical tools and reporting frameworks

Module 6: Campaign Optimization & Growth

Estimated time: 1.5 hours

• Hands-on exercises applying campaign optimization & growth techniques
• Discussion of best practices and industry standards
• Interactive lab: Building practical solutions
• Guided project work with instructor feedback

Prerequisites

• Basic understanding of business operations
• Familiarity with internet browsing and common digital platforms
• Access to a computer and stable internet connection

What You'll Be Able to Do After

• Develop comprehensive digital marketing strategies across channels
• Implement email marketing campaigns with measurable ROI
• Analyze marketing metrics and optimize campaign performance
• Design A/B tests and interpret results for continuous improvement
• Master SEO, SEM, and social media advertising techniques