Engagement & Nurture Marketing Strategies Course Syllabus

Overview: This course provides a comprehensive introduction to engagement and nurture marketing strategies, designed for beginners in digital marketing. Through four core modules and a final project, learners will explore key social media strategies, develop content calendars, design conversion-focused landing pages, and analyze campaign performance. With a total time commitment of approximately 10 hours, the course offers flexible, self-paced learning ideal for working professionals seeking to enhance their marketing skills.

Module 1: Social Strategy Overview

Estimated time: 2 hours

• Learn the three primary social strategies used by organizations today
• Understand the differences between social commerce and social media marketing
• Explore the role of social media in customer acquisition and retention
• Identify strategic goals for engagement and nurture marketing

Module 2: Engagement Marketing

Estimated time: 3 hours

• Explore engagement marketing strategies and their real-world applications
• Analyze case studies from brands like Cadbury Dairy Milk and Old Spice
• Learn how startups and small businesses can leverage engagement marketing
• Develop techniques for increasing audience interaction and brand loyalty

Module 3: Nurture Marketing

Estimated time: 3 hours

• Delve into nurture marketing strategies and their role in customer relationship building
• Understand how landing pages convert visitors into leads
• Examine the use of multimedia content in nurturing leads
• Learn real-time marketing techniques for immediate audience engagement

Module 4: Content Marketing and Real-Time Engagement

Estimated time: 2 hours

• Develop a content marketing strategy tailored to target audiences
• Create a 52-week engagement marketing calendar
• Utilize tools like Canva for multimedia content creation
• Use TubeBuddy and analytics tools to measure content performance

Module 5: Measuring and Analyzing Campaign Effectiveness

Estimated time: 2 hours

• Identify key metrics for evaluating social media campaigns
• Measure engagement and conversion rates
• Analyze data to refine marketing strategies
• Apply insights to improve future campaign performance

Module 6: Final Project

Estimated time: 3 hours

• Design a comprehensive engagement and nurture marketing plan
• Create a sample landing page and content calendar
• Present strategy with measurable goals and analytics approach

Prerequisites

• Familiarity with basic social media platforms
• Foundational understanding of digital marketing concepts
• Basic computer and internet skills

What You'll Be Able to Do After

• Apply engagement and nurture marketing strategies to real-world scenarios
• Develop effective content marketing plans and engagement calendars
• Design landing pages that convert visitors into leads
• Utilize real-time marketing techniques to interact with audiences
• Measure and analyze the effectiveness of social media campaigns