Influencing People Course Syllabus

Overview: This course provides a practical, research-backed framework for ethically influencing others in professional and personal contexts. Over four weeks, learners will explore foundational psychological principles, behavior change models, and campaign design strategies to enhance their influence skills. With approximately 2-3 hours of content per module, the course blends theory with hands-on reflection and planning exercises, culminating in a personalized influence strategy. Lifetime access ensures ongoing learning and application.

Module 1: Introduction to Influencing People

Estimated time: 2 hours

• Foundations of influence
• Psychological principles of persuasion
• Social norms and their impact
• Reflection on personal influence experiences

Module 2: The Behavior Change Model

Estimated time: 2 hours

• Introduction to the Fogg Behavior Model
• Understanding motivation and ability
• The role of prompts in driving action
• Applying the model to real-life influence scenarios

Module 3: Structuring Effective Influence Campaigns

Estimated time: 2 hours

• Designing influence strategies
• Breaking down goals into actionable steps
• Identifying key stakeholders and barriers
• Drafting a personalized influence plan

Module 4: Measuring and Improving Influence

Estimated time: 2 hours

• Establishing feedback loops
• Evaluation techniques for influence efforts
• Adaptation strategies based on feedback
• Peer reviews and iterative improvement

Prerequisites

• Basic understanding of workplace dynamics
• Interest in personal or professional development
• Familiarity with common business communication

What You'll Be Able to Do After

• Understand the psychology behind influencing others ethically
• Apply behavior change models to everyday interactions
• Design and evaluate effective influence campaigns
• Improve your ability to motivate teams, peers, or clients
• Create a personalized, actionable influence strategy