Make the Sale: Build, Launch and Manage E-commerce Stores Course Syllabus

Overview: This course provides a comprehensive introduction to building, launching, and managing e-commerce stores, designed for beginners. You'll gain hands-on experience through practical exercises and real-world examples, learning how to set up an online store, market it effectively, and manage operations efficiently. With a total time commitment of approximately 14 hours, this course features structured modules that build progressively from foundational concepts to final project application, ensuring you develop practical, job-ready skills in e-commerce.

Module 1: Introduction to E-commerce

Estimated time: 2 hours

• Understand the fundamentals of e-commerce
• Conduct market research and identify target audiences
• Explore product sourcing strategies
• Learn about different e-commerce platforms and business models

Module 2: Setting Up Your Online Store

Estimated time: 3 hours

• Create a mock e-commerce store using Shopify
• Set up product listings and pricing
• Configure payment and shipping methods
• Design store layout using best practices for user experience

Module 3: Marketing Your Store

Estimated time: 3 hours

• Develop digital marketing strategies for e-commerce
• Use social media to promote your store
• Run effective online advertising campaigns
• Drive traffic and convert visitors into customers

Module 4: Managing and Scaling Your E-commerce Business

Estimated time: 4 hours

• Manage inventory and order fulfillment
• Provide excellent customer service
• Build customer loyalty and retention strategies
• Explore methods for scaling your business

Module 5: Final Project

Estimated time: 2 hours

• Build and customize a complete Shopify store
• Apply marketing and customer experience best practices
• Present your store with a brief business rationale

Prerequisites

• Basic computer literacy
• Familiarity with internet navigation
• No prior e-commerce experience required

What You'll Be Able to Do After

• Explain how e-commerce stores and platforms work
• Create an engaging online customer experience
• Set up and manage a functional e-commerce store using Shopify
• Apply digital marketing strategies to drive traffic and sales
• Manage operations and plan for business growth