Strategic Management Course Syllabus

Overview: This course provides a comprehensive introduction to strategic management, designed for beginners seeking to understand the core principles of business strategy. Through five modules and a final project, learners will explore foundational concepts, analyze strategic situations, evaluate traditional and modern frameworks, and adapt to global and technological changes. The course requires approximately 17 hours to complete, with flexible scheduling ideal for working professionals. Each module combines theoretical insights with practical applications, culminating in a capstone project that reinforces real-world strategic thinking.

Module 1: A 21st Century Approach to Business Strategy

Estimated time: 4 minutes

• Introduction to modern business strategy
• Understanding the evolving nature of strategy
• Course structure and learning objectives

Module 2: What is Strategy? And Why Do We Care About It?

Estimated time: 4 hours

• Definitions and interpretations of strategy
• Identifying strategic situations in organizations
• Differentiating strategy as position vs. strategy as capability
• Importance of strategic thinking for organizational success

Module 3: The Evolution of Strategy…Past Progress, Past Mistakes

Estimated time: 4 hours

• Historical development of business strategy
• Analysis of past strategic successes and failures
• Learning from outdated or ineffective strategic models

Module 4: Changing World, Changing Strategies

Estimated time: 4 hours

• Impact of technological advancements on strategy
• Effects of globalization on strategic management
• Adapting organizational strategies to dynamic environments

Module 5: Evaluating Traditional and Modern Frameworks

Estimated time: 4 hours

• Critical assessment of Porter’s strategic frameworks
• Exploring alternative modern strategic models
• Comparing static vs. dynamic strategic approaches

Module 6: Final Project

Estimated time: 1 hour

• Apply strategic concepts to a real-world business scenario
• Analyze organizational challenges using learned frameworks
• Submit a strategic recommendation report

Prerequisites

• Basic understanding of business concepts
• No prior experience in strategic management required
• Familiarity with English language and online learning platforms

What You'll Be Able to Do After

• Define and explain the concept of business strategy
• Identify and analyze strategic situations within organizations
• Evaluate both traditional and contemporary strategic frameworks
• Adapt strategic thinking to technological and global changes
• Prepare for advanced studies or roles in strategic management