Assess for Success: Marketing Analytics and Measurement Course
by Coursera
A 16-hour beginner-friendly course by Google that teaches marketing analytics using Google Analytics and Ads—covering budgeting, A/B testing.
Why this course
- Strong practical focus on real-world analytics tools (Google Analytics, Ads).
- Emphasizes campaign success metrics and strategic data interpretation.
- Supports data-driven decision-making for optimising budgets and A/B testing.