Brand Equity, Analytics & Marketing Intelligence Course
by Coursera
Learn GA4, Google Tag Manager, Looker Studio, and Tableau to measure marketing performance and build data-driven brand strategies in this hands-on Coursera specialization.
Why this course
- Comprehensive coverage of GA4, a critical tool for modern digital marketing analytics
- Hands-on practice with Google Tag Manager builds real implementation skills
- Covers both Looker Studio and Tableau, giving learners exposure to two major BI platforms
- Focus on translating data into business outcomes like ROI and cost-per-acquisition is highly practical
- Well-structured modules that build progressively from foundational to advanced topics
