How to Implement and Evaluate Communication Campaigns Course
by Coursera
Learn how to implement and evaluate communication campaigns with University of Colorado Boulder. Case studies in media strategy and campaign assessment.
Why this course
- Comprehensive case studies provide real-world context for campaign evaluation
- Focus on all four media types (paid, earned, shared, owned) enhances strategic understanding
- Builds practical skills in performance measurement and reporting
- Part of a well-structured specialization with progressive learning outcomes
