How to Revitalize Mature Products - Jagdish Sheth
by Coursera
Learn how to reposition and innovate aging products using proven strategies from marketing expert Jagdish Sheth. Ideal for product managers and marketers.
Why this course
- Taught by a renowned marketing expert with decades of academic and industry influence
- Focuses on practical frameworks like the Product Matrix for real-world application
- Provides strategic clarity on often-overlooked mature product segments
- Case-based approach highlights proven revitalization tactics from leading companies
