JTBD Playbook: Align Strategy with Customer Needs Course
by Coursera
Learn the Jobs to Be Done framework to align product strategy with real customer needs. Build customer-centric roadmaps and drive innovation on Coursera.
Why this course
- Provides a structured approach to applying the JTBD framework in real-world contexts
- Focuses on practical exercises that reinforce customer discovery and job mapping
- Helps shift mindset from product features to customer outcomes
- Content is well-organized and accessible for product and strategy professionals
