Market Research Foundations for Strategy and Growth Course
by Coursera
Learn how to turn business questions into actionable market research plans using strategic frameworks. Ideal for marketing and strategy professionals.
Why this course
- Teaches practical frameworks like SWOT and Ansoff Matrix that are widely used in real-world strategy
- Focuses on stakeholder communication, a critical but often overlooked skill
- Provides a reusable intake template for structuring research projects
- Emphasizes business value from day one, reducing risk of project failure
