Marketing Channel Incentives Course
by Coursera
Review of Emory University's Marketing Channel Incentives course on Coursera – learn how to align partner behavior with pricing and incentive strategies.
Why this course
- Provides a clear framework for diagnosing misalignment in distribution channels
- Emphasizes critical thinking with the 'strategic skeptic' approach to channel management
- Highly relevant for professionals in B2B, industrial sales, and marketing roles
- Content structured around real-world challenges in pricing and partner incentives
