Marketing Channel Strategy & B2B2C Routes to Market Course
by Coursera
Master marketing channel strategy with Emory University on Coursera. Learn B2B2C routes to market, distribution design, and customer-centric go-to-market models.
Why this course
- Comprehensive coverage of B2B, B2C, and hybrid B2B2C channel models
- Strategic focus on customer buying behavior and distribution design
- Practical frameworks applicable to consulting, sales, and entrepreneurship
- Developed by Emory University, ensuring academic rigor and industry relevance
