Segment Customers, Boost Profitability
by Coursera
Master RFM analysis to segment customers and increase profitability. Hands-on course for marketers and analysts. Earn a certificate from Coursera.
Why this course
- Practical, spreadsheet-based approach makes RFM analysis accessible without coding
- Teaches a proven customer segmentation model used by top-tier brands
- Clear focus on driving profitability through marketing decisions
- Step-by-step guidance ideal for beginners in data analytics
