Service Marketing and Relationship Strategies Course
by Coursera
Learn service marketing fundamentals and relationship strategies to enhance customer satisfaction and loyalty. Ideal for marketing and service professionals.
Why this course
- Covers essential service marketing frameworks like SERVQUAL and the Service Gap Model
- Clear focus on customer experience and relationship-building strategies
- Practical insights applicable across service industries such as hospitality, healthcare, and finance
- Well-structured modules that build logically from fundamentals to strategic management
