Track Marketing Goals with Google Analytics
by Coursera
Learn to track marketing campaigns, set up conversion goals, and measure ROI using Google Analytics. Hands-on course for digital marketers and analysts.
Why this course
- Practical, hands-on approach to learning Google Analytics
- Clear focus on marketing-specific use cases and KPIs
- Step-by-step guidance on setting up goal tracking
- Covers integration between Google Analytics and Google Ads
- Teaches how to extract and present actionable insights
