Home Business & Management Courses Unearth Needs Fast
Unearth Needs Fast

Unearth Needs Fast

by Coursera
★ 7.8/10

Learn how to uncover unstated customer needs in high-stakes B2B conversations with the Unearth Needs Fast course on Coursera. Develop advanced discovery skills.

Why this course

  • Equips professionals with tools to detect and overcome unconscious cognitive biases like the Expert’s Shortcut
  • Introduces the Mirro framework, a structured method for uncovering hidden customer motivations
  • Designed for experienced practitioners, ensuring relevant depth and pacing
  • Emphasizes real-world application through call recordings and CRM integration
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