Unearth Needs Fast
by Coursera
★ 7.8/10
Learn how to uncover unstated customer needs in high-stakes B2B conversations with the Unearth Needs Fast course on Coursera. Develop advanced discovery skills.
Why this course
- Equips professionals with tools to detect and overcome unconscious cognitive biases like the Expert’s Shortcut
- Introduces the Mirro framework, a structured method for uncovering hidden customer motivations
- Designed for experienced practitioners, ensuring relevant depth and pacing
- Emphasizes real-world application through call recordings and CRM integration
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