What Are the 4 A’s of Marketing - Jagdish Sheth
by Coursera
Review of Coursera's 'What Are the 4 A’s of Marketing' course by Jagdish Sheth. Learn how the 4A’s framework enhances customer value and complements traditional marketing models.
Why this course
- Provides a clear customer-centric alternative to the 4Ps model
- Introduces valuable distinctions like functional vs. psychological acceptability
- Concise and easy to follow for beginners
- Free access with certificate option
