The #1 Google Ads Course For 2023: Beginner To Expert Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview: This comprehensive course takes you from beginner to expert in Google Ads, covering all major ad formats including Search, Display, Shopping, and Video. With a hands-on approach, you'll build real campaigns step by step, optimize for conversions, and learn strategies to scale profitably. The course is structured into six core modules, each designed to be completed in approximately one week, with practical exercises to reinforce learning. Total time commitment is around 20-25 hours, depending on pace and experience.
Module 1: Introduction to Google Ads
Estimated time: 3 hours
- What is Google Ads and how it works
- Understanding account structure (campaigns, ad groups, keywords)
- Setting up a new Google Ads account
- Linking Google Ads with Google Analytics
Module 2: Keyword Research & Campaign Setup
Estimated time: 4 hours
- Using Google Keyword Planner for research
- Understanding keyword match types (broad, phrase, exact)
- Using negative keywords to refine targeting
- Structuring ad groups for maximum relevance
Module 3: Writing Effective Ads
Estimated time: 3 hours
- Writing compelling headlines and descriptions
- Applying AIDA and PAS copywriting formulas
- Creating strong calls-to-action (CTAs)
- Setting up and optimizing ad extensions
Module 4: Google Display & Remarketing
Estimated time: 4 hours
- Creating visual ads for the Google Display Network
- Targeting audiences with demographics and interests
- Setting up remarketing campaigns
- Using dynamic remarketing for e-commerce
Module 5: Shopping & Video Campaigns
Estimated time: 4 hours
- Setting up a Google Merchant Center account
- Creating and optimizing a product feed
- Building a Google Shopping campaign
- Creating and running YouTube video ads
Module 6: Optimization & Scaling
Estimated time: 4 hours
- Improving Quality Score and ad rank
- Running A/B tests for ads and landing pages
- Implementing smart bidding strategies
- Setting up conversion tracking and analyzing performance
Prerequisites
- Basic computer literacy
- Access to a Google account
- Familiarity with online marketing concepts (helpful but not required)
What You'll Be Able to Do After
- Launch and manage profitable Google Ads campaigns from scratch
- Conduct effective keyword research and structure optimized campaigns
- Create high-converting ad copy using proven formulas
- Run display, shopping, and video ad campaigns across Google networks
- Analyze and optimize campaigns for maximum ROI