The Complete Google Analytics 4 Training for Beginners 2025 Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Introduction to Google Analytics
Estimated time: 3 hours
- Why analytics matters in digital marketing
- How Google Analytics 4 works and key differences from Universal Analytics
- Setting up a Google Analytics 4 account
- Connecting GA4 to a website or app
Module 2: Reports, Metrics & Navigation
Estimated time: 3 hours
- Understanding users, sessions, and engagement metrics
- Interpreting bounce rate and user journey data
- Overview of GA4 reports and navigation menu
- Creating custom exploration reports with real-time data
Module 3: Acquisition, Behavior & Conversion Tracking
Estimated time: 3 hours
- Analyzing traffic sources and acquisition channels
- Measuring content performance and user behavior
- Setting up goals and conversion events
- Building and analyzing marketing funnels
Module 4: Audience & Segmentation
Estimated time: 3 hours
- Defining user audiences in GA4
- Creating custom audience segments
- Using demographic and behavioral data for segmentation
- Comparing audience performance across campaigns
Module 5: Advanced Tracking & E-commerce
Estimated time: 4 hours
- Setting up and interpreting event tracking
- Using enhanced measurement features
- Tracking product interactions and e-commerce purchases
- Configuring dynamic funnels for online stores
Module 6: Certification Preparation & Exam Tips
Estimated time: 2 hours
- Reviewing key GA4 concepts tested on the certification exam
- Practicing with mock certification questions
- Learning exam strategies and time management tips
Prerequisites
- Familiarity with basic internet browsing and website navigation
- Access to a Google account for setting up GA4
- No prior analytics experience required
What You'll Be Able to Do After
- Set up and manage a Google Analytics 4 property confidently
- Interpret key metrics like user engagement, bounce rate, and session duration
- Track conversions, goals, and marketing funnel performance
- Create custom reports and audience segments for actionable insights
- Pass the Google Analytics Certification exam with proven strategies