Influence, Negotiation, Persuasion : Skills and Strategies ! Course Syllabus

Full curriculum breakdown — modules, lessons, estimated time, and outcomes.

An evidence-based, leadership-oriented course that equips professionals with ethical persuasion, bias awareness, and structured negotiation frameworks—delivered with clarity and practical focus. This course spans approximately 2.5 hours across five core modules, combining behavioral science with actionable strategies for real-world application.

Module 1: Psychology of Influence & Negotiation

Estimated time: 0.5 hours

  • Behavioral science fundamentals
  • Influence principles
  • Emotional vs rational negotiation
  • Reflective exercises to identify influence tactics in daily life

Module 2: Persuasion Principles Deep Dive

Estimated time: 0.75 hours

  • The 7 principles of influence
  • How influence shapes decisions and behaviors
  • Reciprocity, scarcity, authority, consistency, liking, social proof, and framing
  • Analyze real-world cases to identify each principle in action

Module 3: Cognitive Biases & Ethical Defense

Estimated time: 0.75 hours

  • Anchoring bias
  • Framing effects
  • Base-rate neglect
  • Confirmation bias
  • Role-play “spot the bias” and craft ethical counter-strategies

Module 4: Negotiation Mastery Framework

Estimated time: 0.75 hours

  • WHAT–WHY–HOW model
  • 8-step negotiation roadmap
  • Principled negotiation tactics
  • Simulate negotiations using structured steps
  • Evaluate win-win outcomes

Module 5: Reinforcing Leadership Communication

Estimated time: 0.5 hours

  • Integration of influence and negotiation into leadership style
  • Building credibility and leadership presence
  • Apply learnings to leadership scenarios
  • Refine communication approaches

Prerequisites

  • Familiarity with basic professional communication
  • Interest in improving interpersonal effectiveness
  • No prior negotiation training required

What You'll Be Able to Do After

  • Apply the 7 principles of influence ethically in professional settings
  • Recognize and counter cognitive biases in decision-making
  • Use the WHAT–WHY–HOW model to structure effective negotiations
  • Implement an 8-step roadmap for win-win negotiation outcomes
  • Enhance leadership communication through persuasive, research-backed techniques
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