Advanced Content and Social Tactics to Optimize SEO course Syllabus

Overview (80-120 words) describing structure and time commitment.

Module 1: Foundations of SEO

Estimated time: 6 hours

• Understand how search engines work
• Explore ranking factors and algorithms conceptually
• Distinguish between organic and paid search
• Learn the role of SEO in digital marketing

Module 2: Keyword Research and On-Page Optimization

Estimated time: 10 hours

• Conduct keyword research using structured methods
• Identify high-intent keywords for content targeting
• Optimize titles, meta descriptions, and headers
• Improve internal linking and content structure

Module 3: Technical SEO and Site Performance

Estimated time: 10 hours

• Improve website speed and mobile responsiveness
• Understand crawlability and indexing fundamentals
• Implement structured data for enhanced visibility

Module 4: SEO Strategy and Analytics

Estimated time: 8 hours

• Track SEO performance with analytics tools
• Analyze traffic, rankings, and user behavior
• Develop data-driven SEO strategies for growth

Module 5: Backlink and Authority Building

Estimated time: 8 hours

• Understand the role of backlinks in SEO
• Identify opportunities for quality link building
• Develop strategies to increase domain authority

Module 6: Final Project

Estimated time: 12 hours

• Perform a full SEO audit of a website
• Create an optimized content plan with keyword strategy
• Deliver a technical and on-page optimization report

Prerequisites

• Familiarity with basic internet and website concepts
• Basic understanding of digital marketing principles
• Access to a computer and reliable internet connection

What You'll Be Able to Do After

• Explain how search engines rank websites
• Conduct comprehensive keyword and competitive research
• Optimize on-page elements including titles, headers, and meta tags
• Improve technical SEO aspects like site speed and crawlability
• Measure and report on SEO performance using analytics tools