Google SEO Fundamentals Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview: This comprehensive course provides a practical foundation in Google SEO fundamentals, designed for marketers and content creators aiming to improve search visibility and drive organic growth. Through a blend of theory and hands-on projects, learners explore on-page, off-page, and technical SEO, along with keyword strategy and the evolving role of AI in optimization. The course spans approximately 13 hours of content across five core modules, followed by a final project that synthesizes key skills. Each module includes real-world examples and project-based assignments developed in collaboration with SEO professionals. Lifetime access ensures flexibility for learners to progress at their own pace.
Module 1: Introduction to On-Page SEO
Estimated time: 3.5 hours
- Understanding on-page SEO fundamentals
- Optimizing title tags and metadata
- Creating structured content for search engines
- Integrating AI tools in on-page optimization
Module 2: Introduction to Off-Page SEO
Estimated time: 3 hours
- Building effective backlink strategies
- Understanding trust signals and domain authority
- Assessing social media's influence on SEO
- Evaluating off-page factors in search rankings
Module 3: Technical SEO
Estimated time: 3 hours
- Improving crawlability and indexing
- Creating and managing XML sitemaps
- Configuring robots.txt and redirects
- Identifying and resolving site errors
Module 4: Keyword Research and Strategy
Estimated time: 3.5 hours
- Conducting keyword research using industry tools
- Analyzing user search intent
- Mapping keywords to content strategy
- Developing data-driven SEO campaigns
Module 5: SEO in the Evolving Landscape
Estimated time: 2 hours
- Exploring the role of social media in SEO
- Understanding AI in content optimization
- Measuring and evaluating webpage performance
Module 6: Final Project
Estimated time: 3 hours
- Conduct a competitive SEO analysis
- Develop a comprehensive keyword and content strategy
- Produce a technical SEO audit report
Prerequisites
- Familiarity with basic marketing concepts
- Basic understanding of website structure
- Access to a web browser and common SEO tools
What You'll Be Able to Do After
- Apply core principles of on-page, off-page, and technical SEO
- Conduct competitive analysis and evaluate webpage performance
- Develop keyword strategies based on user intent
- Manage technical SEO elements like sitemaps and redirects
- Understand the impact of social media and AI on SEO