Facebook Ads & Facebook Marketing For Beginners 2025 Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Introduction to Facebook Marketing
Estimated time: 5 hours
- Understanding Facebook’s platform and marketing potential
- Setting up a Business Manager account
- Linking a Facebook Page to Business Manager
- Navigating Facebook Business Suite
Module 2: Creating Your First Ad Campaign
Estimated time: 6 hours
- Understanding ad structure: campaign, ad set, and ad levels
- Selecting campaign objectives based on business goals
- Setting up budget and schedule
- Launching a real campaign with basic targeting
Module 3: Audience Targeting
Estimated time: 6 hours
- Identifying core audiences using demographics and interests
- Creating custom audiences from customer data
- Building lookalike audiences for reach expansion
- Applying behavior and location filters for precision
Module 4: Ad Design and Copywriting
Estimated time: 6 hours
- Designing effective image and video ads
- Using Canva or Meta’s Creative Studio for ad creation
- Writing persuasive and clear ad copy
- Matching creative to audience and campaign objective
Module 5: Tracking & Analytics
Estimated time: 7 hours
- Installing and verifying the Facebook Pixel
- Tracking conversions and user actions on your website
- Interpreting key ad metrics (CTR, CPC, ROAS)
- Using Insights to evaluate campaign performance
Module 6: Campaign Optimization
Estimated time: 7 hours
- Running A/B tests for ads and audiences
- Setting up retargeting campaigns
- Scaling high-performing ads
- Optimizing ad spend for maximum ROI
Prerequisites
- Basic computer and internet skills
- A Facebook account
- Access to a website or landing page (or willingness to create one)
What You'll Be Able to Do After
- Set up and manage successful Facebook ad campaigns
- Create engaging ad creatives tailored to specific audiences
- Build and target custom and lookalike audiences effectively
- Analyze campaign performance using Facebook Insights and metrics
- Optimize campaigns for better results and higher return on ad spend