Qualitative Research Methods Course Syllabus

Overview: This course provides a comprehensive introduction to qualitative research methods, guiding learners through the foundational principles, data collection techniques, analysis strategies, and ethical considerations essential for rigorous inquiry. Designed by experts from the University of Amsterdam, the course blends theoretical understanding with practical application using real-world case studies and tools like NVivo. Spread over six modules, learners will invest approximately 40–50 hours to complete the course, including readings, hands-on exercises, and a final project. Ideal for social scientists, UX researchers, and professionals in healthcare and market research, this course delivers immediately applicable skills and a certificate of completion to support career advancement.

Module 1: Qualitative Research Foundations

Estimated time: 10 hours

• Epistemological underpinnings of qualitative research
• Research paradigms: constructivism and interpretivism
• Qualitative vs. quantitative approaches
• Developing strong qualitative research questions

Module 2: Data Collection Methods

Estimated time: 10 hours

• Semi-structured interviewing techniques
• Observational methods in field research
• Document analysis and data sourcing
• Developing interview guides and consent forms

Module 3: Data Analysis Approaches

Estimated time: 10 hours

• Introduction to thematic analysis
• Coding methodologies and frameworks
• Using NVivo for qualitative data analysis
• Identifying patterns and themes in textual data

Module 4: Ensuring Quality & Ethics

Estimated time: 8 hours

• Member checking and triangulation
• Establishing trustworthiness and rigor
• Ethical dilemmas in qualitative research
• IRB protocols and positionality statements

Module 5: Presenting Qualitative Findings

Estimated time: 8 hours

• Strategies for effective presentation of findings
• Writing up qualitative results for reports and publications
• Integrating quotes and narratives meaningfully

Module 6: Final Project

Estimated time: 12 hours

• Design a complete qualitative research plan
• Apply coding framework to sample interview data
• Submit a brief report presenting findings and methodological rigor

Prerequisites

• Basic understanding of research concepts
• Familiarity with academic writing
• Access to computer and internet for software demo

What You'll Be Able to Do After

• Design and conduct semi-structured interviews
• Apply systematic coding and thematic analysis
• Ensure ethical compliance in research practice
• Publish or present credible qualitative findings
• Use NVivo for managing qualitative data