# BRILLIANT CUSTOMER SERVICE - The MAGIC that wo… Review (2026) — 9.6/10 > Independent review of BRILLIANT CUSTOMER SERVICE - The MAGIC that works! on Udemy. Rated 9.6/10 by our editorial team. Pros, cons, price, and top alternative… Business & Management Courses BRILLIANT CUSTOMER SERVICE - The MAGIC that works! ![BRILLIANT CUSTOMER SERVICE - The MAGIC that works!](/api/media/file/hero/brilliant-customer-service-magic-that-works-course.jpg?width=800) # BRILLIANT CUSTOMER SERVICE - The MAGIC that works! Course — Review (9.6/10) This highly-rated course delivers practical, actionable strategies for elevating customer service across all touchpoints. With a strong focus on real-world application, it empowers learners to exceed ... Explore This Course BRILLIANT CUSTOMER SERVICE - The MAGIC that works! is an online all levels-level course on Udemy by Tony Hunt MA that covers business & management. This highly-rated course delivers practical, actionable strategies for elevating customer service across all touchpoints. With a strong focus on real-world application, it empowers learners to exceed expectations and turn complaints into loyalty. Some may find the pacing uneven, but the core techniques are proven and impactful. We rate it 9.6/10. ## Prerequisites No prior experience required. This course is designed for complete beginners in business & management. ## Pros - Comprehensive coverage of customer service best practices - Practical, immediately applicable techniques for real-world use - Strong focus on handling complaints and angry customers effectively - Encourages team-wide implementation and cultural change ## Cons - Duration not clearly listed upfront - Limited CRM technical depth despite module title - Few visual aids or interactive elements ## BRILLIANT CUSTOMER SERVICE - The MAGIC that works! Course Review Platform: Udemy Instructor: Tony Hunt MA Updated Apr 26, 2026·Editorial Standards·How We Rate ## What will you learn in BRILLIANT CUSTOMER SERVICE - The MAGIC that works! course - This very popular course has NINE main learning objectives. They are carefully defined and then rigorously monitored through demanding assignments and exercises - 1. We set DEMANDING GOALS to EXCEED YOUR CUSTOMERS' EXPECTATIONS. First we create, and then learn to display an approach that always offers something extra! - 2. We COMPARE YOUR SERVICE LEVELS against our competition. Then we define challenging new goals that 'BENCHMARKING and 'POSITION MAPPING' suggest we implement - 3. Does your FACE-TO-FACE, TELEPHONE and EMAIL PRACTICE encourage your customers? Implement our carefully designed protocols to display your professionalism - 4. Do you have ANGRY CUSTOMERS? Handle their issues more confidently. Use these simple techniques to understand your options. Then offer a better solution - 5. Handle COMPLAINTS with confidence. Try our SIX-STEP resolution process - it works! Don't LOSE your customer, GAIN an ambassador for your professionalism! - 6. Feedback is 'the breakfast of champions'. Seek it from everywhere. Find out what your customers really want. Maybe re-think the way you are doing things? - 7. One company allows all its front-line people to take ANY necessary customer decisions immediately - its senior management trusts its people to get it right! ### Program Overview ### Module 1: Foundations of Exceptional Service Duration: 32 minutes - The Main Idea - 'We are what we repeatedly do' (10m) - Module 2: Using Proven Models of Best Practice (12m) - Module 3: Working towards the vital Culture Shift (10m) ### Module 2: Mastering Customer Interactions Duration: 45 minutes - Module 4: Face to Face with our Customers (24m) - When nobody can see us, our Telephone and our Email performance truly matters (21m) ### Module 3: Resolving Conflict and Building Loyalty Duration: 45 minutes - Module 6: Dealing with Difficult or Angry Customers (30m) - Module 7: A perfect CRM (customer relationship management) system for your needs (15m) ### Get certificate #### Job Outlook - Customer service excellence is critical in every industry - Skills apply to frontline, support, sales, and leadership roles - Builds foundation for career advancement in service-oriented fields ## Editorial Take Tony Hunt’s 'BRILLIANT CUSTOMER SERVICE - The MAGIC that works!' is a powerful, no-nonsense course designed to transform how individuals and teams approach customer interactions. With a 4.8-star Udemy rating, it’s clear this course resonates with professionals seeking practical, real-world strategies. Unlike theoretical overviews, this course dives deep into actionable frameworks that can be implemented immediately across face-to-face, phone, and email channels. Its emphasis on exceeding expectations and converting complaints into loyalty makes it a standout in the crowded customer service space. ### Standout Strengths - Exceeding Expectations: The course sets demanding goals that push learners beyond basic service. It teaches how to consistently deliver 'something extra' that surprises and delights customers. - Benchmarking Strategy: Learners compare their service levels against competitors using proven models. This builds a data-driven path to improvement and long-term excellence. - Multi-Channel Protocols: Detailed guidance is provided for face-to-face, telephone, and email interactions. Each channel is treated with specific, actionable best practices. - Angry Customer Framework: A dedicated module helps learners confidently handle difficult situations. The techniques reduce defensiveness and promote resolution. - Six-Step Complaint Resolution: This proven process turns complaints into opportunities. It’s structured, repeatable, and designed to build customer ambassadors. - Feedback Culture: The course champions feedback as essential. It teaches how to collect, interpret, and act on customer input to continuously improve service. ### Honest Limitations - Pacing Inconsistencies: Some sections feel rushed while others linger. The flow could be smoother, especially between theoretical concepts and practical exercises. - Few Visual Demonstrations: The course relies heavily on lecture format. More visual examples or role-play demonstrations would enhance learning retention. ### How to Get the Most Out of It - Study cadence: Complete one module per week with team discussions. This allows time to implement and reflect on each concept before moving forward. - Parallel project: Apply each module’s principles to real customer interactions. Track changes in satisfaction and resolution times for measurable impact. - Note-taking: Use a dedicated journal to record insights, action items, and customer feedback. Review weekly to track progress and adjust strategies. - Community: Share key takeaways with colleagues. Encourage team-wide participation to drive cultural change and consistent service standards. - Practice: Role-play difficult scenarios with peers. Practice the six-step complaint process until it becomes second nature in real situations. - Consistency: Revisit core modules monthly. Reinforce key behaviors to ensure long-term adoption and excellence across all customer touchpoints. ### Supplementary Resources - Book: 'The Effortless Experience' by Matthew Dixon. This complements the course by showing how low-effort service drives loyalty and reduces churn. - Tool: Use Zendesk or HubSpot for CRM implementation. These platforms align with the course’s philosophy of empowering frontline staff. - Follow-up: Enroll in 'Customer Experience Management' courses to build on this foundation with strategic frameworks. - Reference: Keep a printed copy of the six-step complaint process. Post it in workspaces as a quick-reference guide during customer interactions. ### Common Pitfalls - Pitfall: Treating the course as a one-time event. To gain value, integrate its principles into daily routines and team meetings for lasting impact. - Pitfall: Ignoring feedback collection. Without systematic input, it’s impossible to know if service improvements are working as intended. - Pitfall: Failing to empower staff. The course’s trust-based model fails if frontline employees aren’t given decision-making authority. ### Time & Money ROI - Time: Expect 2–3 hours per week over 4 weeks. The investment pays off quickly through improved customer retention and reduced complaint handling time. - Cost-to-value: Priced accessibly, the course offers high value—especially when shared across teams. The return comes from increased loyalty and referrals. - Certificate: The completion certificate validates training for employers and enhances professional credibility in service-focused roles. - Alternative: Compare with costly corporate training programs. This course delivers similar content at a fraction of the price, ideal for SMEs and individuals. ### Editorial Verdict This course is a must-take for anyone serious about customer service excellence. Tony Hunt distills decades of experience into clear, actionable modules that go beyond platitudes. The focus on exceeding expectations, benchmarking, and complaint resolution sets it apart from generic offerings. Its real power lies in the structured approach to cultural change—empowering teams to act decisively and professionally. While it lacks advanced CRM technical depth and could benefit from more visuals, the core content is robust and immediately applicable. The six-step resolution process alone is worth the investment. For teams looking to elevate service standards, this course provides a proven roadmap. Highly recommended for frontline staff, managers, and leaders committed to building a customer-centric culture. ## How BRILLIANT CUSTOMER SERVICE - The MAGIC that works! Compares | Course | Platform | Rating | Level | Duration | | --- | --- | --- | --- | --- | | BRILLIANT CUSTOMER SERVICE - The MAGIC that works! | Udemy | 9.6/10 | All Levels | N/A | | OKR Certification: Leadership and Goal Setting Course | Coursera | 9.9/10 | N/A | N/A | | Agile Healthy And Attractive Organizations Course | Coursera | 9.8/10 | N/A | N/A | | Agile Accelerator Navigating Lean Startup Agile And Scrum Course | Coursera | 9.8/10 | N/A | N/A | ## Who Should Take BRILLIANT CUSTOMER SERVICE - The MAGIC that works!? This course is best suited for learners with any experience level in business & management. Whether you are a complete beginner or an experienced professional, the curriculum adapts to meet you where you are. The course is offered by Tony Hunt MA on Udemy, combining institutional credibility with the flexibility of online learning. Upon completion, you will receive a certificate of completion that you can add to your LinkedIn profile and resume, signaling your verified skills to potential employers. If you are exploring adjacent fields, you might also consider courses in Agile & Scrum Courses, AI Courses, Arts and Humanities Courses, which complement the skills covered in this course. ### Career Outcomes - Apply business & management skills to real-world projects and job responsibilities - Qualify for entry-level positions in business & management and related fields - Build a portfolio of skills to present to potential employers - Add a certificate of completion credential to your LinkedIn and resume - Continue learning with advanced courses and specializations in the field ## More Business & Management Courses on Udemy Explore other highly rated courses in business & management available on Udemy to expand your learning path: - Make Passive Income Business: Reselling Digital Portrait 10.0/10 - Lead Management & Sales Stages: A Step-by-Step System 10.0/10 - Negotiation Mastery Win-Win Strategies, Anchoring Persuasion Course 9.8/10 - Succeed in the Age of AI: 12 Fast Wins for Leaders 9.8/10 - Bulletproof Problem Solving Course 9.8/10 - Excel 2010 Course 9.8/10 - The Complete Shopify Dropshipping Course 9.7/10 - Data Quality Masterclass – The Complete Course 9.7/10 - UiPath 2025 – Level 1 RPA Developer Course 9.7/10 - The Real Estate Financial Modeling Bootcamp Course 9.7/10 ## Top Alternatives on Other Platforms Looking for a different teaching style or approach? These top-rated business & management courses from other platforms cover similar ground: - OKR Certification: Leadership and Goal Setting Course 9.9/10 Coursera - Agile Healthy And Attractive Organizations Course 9.8/10 Coursera - Agile Accelerator Navigating Lean Startup Agile And Scrum Course 9.8/10 Coursera - Advanced Marketing Analytics Funnels And Dashboarding Course 9.8/10 Coursera - Brand Management: Aligning Business, Brand and Behaviour Course 9.8/10 Coursera - IBM Business Analyst Professional Certificate Course 9.8/10 Coursera - Xbox Product Manager Professional Certificate Course 9.8/10 Coursera - Microsoft Program Management Professional Certificate Course 9.8/10 Coursera - Adobe Marketing Specialist Professional Certificate Course 9.8/10 Coursera - Introduction to Business Specialization Course 9.8/10 Coursera ## More Courses from Tony Hunt MA Tony Hunt MA offers a range of courses across multiple disciplines. If you enjoy their teaching approach, consider these additional offerings: - TIME MANAGEMENT FOR PROFESSIONALS - ACCEPT NOTHING LESS 9.5/10 - MANAGING CHANGE - THE PROFESSIONAL'S APPROACH Course 8.6/10 View all courses from Tony Hunt MA → ## Related Articles & Guides Deepen your understanding with these articles from our editorial team, covering career advice, industry trends, and learning strategies: - Build AI skills with the Google AI Professional Certificate - Python Tutorial: Best Courses to Learn Python in 2026 - CISSP vs CompTIA Security+: Which Cert Should You Pursue? - Coursera Data Analytics Professional Certificate: Worth It in 2026? - Best edX Courses in 2026: Top Picks by Enrollment and Career Value - Best Online Coursera Courses in 2026: What's Actually Worth Your Time - Udemy Online: What the Platform Actually Delivers in 2026 - OKR for Leaders: 7 Best Training Courses Compared (2026) - Generative AI for Marketing with Microsoft 365 Copilot: Professional Certificate Review - The Best React Courses in 2026, Ranked and Reviewed ## Explore All Course Categories Not sure what to learn next? 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Be the first to share your experience! ## FAQs What are the prerequisites for BRILLIANT CUSTOMER SERVICE - The MAGIC that works!? BRILLIANT CUSTOMER SERVICE - The MAGIC that works! is designed for learners at any experience level. Whether you are just starting out or already have experience in Business & Management, the curriculum is structured to accommodate different backgrounds. Beginners will find clear explanations of fundamentals while experienced learners can skip ahead to more advanced modules. Does BRILLIANT CUSTOMER SERVICE - The MAGIC that works! offer a certificate upon completion? Yes, upon successful completion you receive a certificate of completion from Tony Hunt MA. This credential can be added to your LinkedIn profile and resume, demonstrating verified skills to employers. In competitive job markets, having a recognized certificate in Business & Management can help differentiate your application and signal your commitment to professional development. How long does it take to complete BRILLIANT CUSTOMER SERVICE - The MAGIC that works!? The course is designed to be completed in a few weeks of part-time study. It is offered as a lifetime access course on Udemy, which means you can learn at your own pace and fit it around your schedule. The content is delivered in English and includes a mix of instructional material, practical exercises, and assessments to reinforce your understanding. Most learners find that dedicating a few hours per week allows them to complete the course comfortably. What are the main strengths and limitations of BRILLIANT CUSTOMER SERVICE - The MAGIC that works!? BRILLIANT CUSTOMER SERVICE - The MAGIC that works! is rated 9.6/10 on our platform. Key strengths include: comprehensive coverage of customer service best practices; practical, immediately applicable techniques for real-world use; strong focus on handling complaints and angry customers effectively. Some limitations to consider: duration not clearly listed upfront; limited crm technical depth despite module title. Overall, it provides a strong learning experience for anyone looking to build skills in Business & Management. How will BRILLIANT CUSTOMER SERVICE - The MAGIC that works! help my career? Completing BRILLIANT CUSTOMER SERVICE - The MAGIC that works! equips you with practical Business & Management skills that employers actively seek. The course is developed by Tony Hunt MA, whose name carries weight in the industry. The skills covered are applicable to roles across multiple industries, from technology companies to consulting firms and startups. Whether you are looking to transition into a new role, earn a promotion in your current position, or simply broaden your professional skillset, the knowledge gained from this course provides a tangible competitive advantage in the job market. Where can I take BRILLIANT CUSTOMER SERVICE - The MAGIC that works! and how do I access it? BRILLIANT CUSTOMER SERVICE - The MAGIC that works! is available on Udemy, one of the leading online learning platforms. You can access the course material from any device with an internet connection — desktop, tablet, or mobile. The course is lifetime access, giving you the flexibility to learn at a pace that suits your schedule. All you need is to create an account on Udemy and enroll in the course to get started. How does BRILLIANT CUSTOMER SERVICE - The MAGIC that works! compare to other Business & Management courses? BRILLIANT CUSTOMER SERVICE - The MAGIC that works! is rated 9.6/10 on our platform, placing it among the top-rated business & management courses. Its standout strengths — comprehensive coverage of customer service best practices — set it apart from alternatives. What differentiates each course is its teaching approach, depth of coverage, and the credentials of the instructor or institution behind it. We recommend comparing the syllabus, student reviews, and certificate value before deciding. What language is BRILLIANT CUSTOMER SERVICE - The MAGIC that works! taught in? BRILLIANT CUSTOMER SERVICE - The MAGIC that works! is taught in English. Many online courses on Udemy also offer auto-generated subtitles or community-contributed translations in other languages, making the content accessible to non-native speakers. The course material is designed to be clear and accessible regardless of your language background, with visual aids and practical demonstrations supplementing the spoken instruction. Is BRILLIANT CUSTOMER SERVICE - The MAGIC that works! kept up to date? Online courses on Udemy are periodically updated by their instructors to reflect industry changes and new best practices. Tony Hunt MA has a track record of maintaining their course content to stay relevant. We recommend checking the "last updated" date on the enrollment page. Our own review was last verified recently, and we re-evaluate courses when significant updates are made to ensure our rating remains accurate. Can I take BRILLIANT CUSTOMER SERVICE - The MAGIC that works! as part of a team or organization? Yes, Udemy offers team and enterprise plans that allow organizations to enroll multiple employees in courses like BRILLIANT CUSTOMER SERVICE - The MAGIC that works!. Team plans often include progress tracking, dedicated support, and volume discounts. This makes it an effective option for corporate training programs, upskilling initiatives, or academic cohorts looking to build business & management capabilities across a group. What will I be able to do after completing BRILLIANT CUSTOMER SERVICE - The MAGIC that works!? After completing BRILLIANT CUSTOMER SERVICE - The MAGIC that works!, you will have practical skills in business & management that you can apply to real projects and job responsibilities. You will be prepared to pursue more advanced courses or specializations in the field. 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