# Selling Social Media to Your Boss Review (2026): 8.2/10 · Udemy · Paid > Independent review of Selling Social Media to Your Boss on Udemy. Rated 8.2/10 by our editorial team. Pros, cons, price, and top alternatives. Certificate av… Selling Social Media to Your Boss ![Selling Social Media to Your Boss](/api/media/file/hero/selling-social-media-to-your-boss-course.jpg?width=800) # Selling Social Media to Your Boss Course — Review (8.2/10) This course equips professionals with practical strategies to gain executive support for social media initiatives. It focuses on building data-driven business cases and overcoming skepticism. Learners... Explore This Course Selling Social Media to Your Boss is a 6 hours on-demand video online all levels-level course on Udemy by Eric Schwartzman that covers marketing. This course equips professionals with practical strategies to gain executive support for social media initiatives. It focuses on building data-driven business cases and overcoming skepticism. Learners appreciate the clear, actionable framework for pitching to decision-makers. While concise, it delivers targeted value for marketers needing to prove ROI. We rate it 8.2/10. ## Prerequisites No prior experience required. This course is designed for complete beginners in marketing. ## Pros - Teaches how to build a compelling business case for social media - Provides strategies to convert even the toughest skeptics - Applicable to both B2B and B2C environments - Focuses on real-world lead generation through social platforms ## Cons - Supplemental content is lengthy but not well-integrated - Limited interactive exercises or templates - Few examples from regulated industries ## Selling Social Media to Your Boss Course Review Platform: Udemy Instructor: Eric Schwartzman Updated Apr 23, 2026·Editorial Standards·How We Rate ## What will you learn in Selling Social Media to Your Boss course - Shape the business argument - Provide evidence of buyer activity - Convert social media skeptics - Sell social media to B2Bs and B2Cs - Generate leads via social media - Selling social media through search - Selling to social media skeptics - Positioning social media as an asset ### Program Overview ### Module 1: Foundations of Selling Social Media Duration: 27m - Intro to Selling Social Media Marketing Services (13m) - The Wind Up: Getting Ready to Sell Social Media Services (14m) ### Module 2: Delivering the Pitch Duration: 51m - The Pitch: Selling Social Media Services (51m) ### Module 3: Follow-Up and Resources Duration: 1m - Wrap Up: Follow Up Social Media Selling Resources (1m) ### Module 4: Supplemental Learning Duration: 5h 7m - Supplemental Resources: How to Sell Social Media Services (5h 7m) ### Get certificate #### Job Outlook - High demand for professionals who can justify marketing spend - Skills applicable across B2B and B2C industries - Valuable for consultants, agency leads, and internal marketers ## Editorial Take Eric Schwartzman’s 'Selling Social Media to Your Boss' is a strategic guide for marketers and consultants who need to justify social media investment to leadership. It cuts through the noise with a focused approach on persuasion, evidence, and positioning. ### Standout Strengths - Business Case Framework: The course delivers a repeatable method to shape the business argument using real buyer behavior. It teaches how to align social media with revenue goals, not vanity metrics. - Skeptic Conversion: Learners gain tools to convert social media skeptics by reframing objections into opportunities. The approach blends psychology with data to build trust with decision-makers. - B2B and B2C Applicability: Whether you're in enterprise tech or consumer retail, the strategies work across industries. The course shows how to tailor messaging for different audiences and sales cycles. - Lead Generation Focus: Instead of just brand awareness, it emphasizes generating qualified leads through social platforms. Tactics include search-integrated selling and engagement-based nurturing. - Positioning as Asset: The course successfully frames social media as a strategic asset, not a cost center. This mindset shift is critical for securing long-term budget and team support. - Search-Integrated Selling: A unique angle is using search behavior to inform social selling. This helps align content with buyer intent, increasing credibility during executive pitches. ### Honest Limitations - Resource Overload: The supplemental section is over 5 hours but lacks structure. It feels tacked on rather than integrated, making it hard to know what to prioritize. This can overwhelm beginners. - Limited Practical Tools: While the concepts are strong, there are few downloadable templates or pitch decks. Learners must build their own materials, which slows implementation. - Niche Industry Gaps: Examples focus on general business cases but skip regulated sectors like healthcare or finance. Professionals in these fields may need to adapt strategies carefully. - Minimal Interaction: The course is lecture-based with no quizzes or peer discussions. This reduces engagement and retention for learners who prefer active participation. ### How to Get the Most Out of It - Study cadence: Complete one module per week to allow time for reflection and real-world application. Rushing reduces retention and practical impact. - Parallel project: Apply each lesson to an actual pitch you’re preparing. This turns theory into actionable strategy with immediate ROI. - Note-taking: Use a dedicated notebook to capture objections and responses. This builds a personalized playbook for future executive conversations. - Community: Join marketing forums or LinkedIn groups to discuss challenges. Peer feedback enhances understanding and reveals new tactics. - Practice: Rehearse your pitch with colleagues. Role-playing improves delivery and highlights gaps in logic or evidence. - Consistency: Revisit the course every quarter when building new proposals. The framework remains relevant across campaigns and platforms. ### Supplementary Resources - Book: 'Influence: The Psychology of Persuasion' by Robert Cialdini complements the course’s approach to changing minds with proven principles. - Tool: Use Canva to create visual pitch decks that align with the course’s emphasis on clarity and executive appeal. - Follow-up: Take 'Social Media Marketing Mastery' to deepen tactical skills after mastering the sales side. - Reference: HubSpot’s State of Marketing Report provides up-to-date stats to support your business arguments. ### Common Pitfalls - Pitfall: Relying on follower counts instead of business outcomes. This undermines credibility—focus on leads, conversions, and revenue impact. - Pitfall: Pitching too early without stakeholder research. The course teaches preparation, but learners may skip this step under pressure. - Pitfall: Using jargon that executives don’t understand. Translate social media value into business terms like CAC, LTV, and pipeline growth. ### Time & Money ROI - Time: The course takes under 6 hours, making it a high-impact time investment for professionals needing quick wins. - Cost-to-value: Priced as paid, it offers strong value for marketers who secure budget increases after applying the framework. - Certificate: The completion certificate adds credibility, especially when included in internal training documentation. - Alternative: Free resources lack the structured pitch framework—this course fills a unique gap in executive persuasion. ### Editorial Verdict This course fills a critical gap in professional development: the ability to sell strategic initiatives internally. Many marketers struggle to translate social media activity into business value, and this course directly addresses that challenge. By teaching how to shape the business argument and provide evidence of buyer activity, it empowers learners to move from tactical operators to strategic advisors. The focus on converting skeptics and positioning social media as an asset elevates the content beyond typical marketing courses. While the supplemental section feels disjointed and the lack of templates is a drawback, the core framework is solid and immediately applicable. It’s especially valuable for consultants, agency teams, and mid-level marketers aiming to influence leadership. With a realistic approach to B2B and B2C selling, and a strong emphasis on lead generation, this course delivers more than its runtime suggests. For anyone tired of being asked 'What’s the ROI?'—this is the playbook you need. ## How Selling Social Media to Your Boss Compares | Course | Platform | Rating | Level | Duration | | --- | --- | --- | --- | --- | | Selling Social Media to Your Boss | Udemy | 8.2/10 | All Levels | 6 hours on-demand video | | Digital Marketing Course | Edureka | 9.7/10 | N/A | N/A | | Market Research Specialization Course | Coursera | 9.7/10 | N/A | N/A | | Certificado De Carrera De Google Marketing Digital E E Commerce | Coursera | 8.9/10 | N/A | N/A | ## Who Should Take Selling Social Media to Your Boss? This course is best suited for learners with any experience level in marketing. Whether you are a complete beginner or an experienced professional, the curriculum adapts to meet you where you are. The course is offered by Eric Schwartzman on Udemy, combining institutional credibility with the flexibility of online learning. Upon completion, you will receive a certificate of completion that you can add to your LinkedIn profile and resume, signaling your verified skills to potential employers. If you are exploring adjacent fields, you might also consider courses in Agile & Scrum Courses, AI Courses, Arts and Humanities Courses, which complement the skills covered in this course. ### Career Outcomes - Apply marketing skills to real-world projects and job responsibilities - Qualify for entry-level positions in marketing and related fields - Build a portfolio of skills to present to potential employers - Add a certificate of completion credential to your LinkedIn and resume - Continue learning with advanced courses and specializations in the field ## More Marketing Courses on Udemy Explore other highly rated courses in marketing available on Udemy to expand your learning path: - How to Use Video to Market Your Small Business Course 9.8/10 - The Complete AI-Powered Copywriting Course & ChatGPT Course 9.8/10 - Growth Hacking with Digital Marketing (Now with AI!) Course 9.8/10 - The Ultimate ChatGPT Course for Beginners 2025 – ChatGPT A-Z Course 9.7/10 - Marketing Analytics: Stand Out by Becoming an Analytics Pro! Course 9.6/10 - Google Ads For Beginners 2025 – Step By Step Process Course 9.6/10 - Digital Marketing Fundamentals – Beginner to Pro in 3 Hours! Course 9.6/10 - The Complete Google Analytics 4 Training for Beginners 2025 Course 9.6/10 - UNFORGETTABLE EVENTS: Event Planning, Marketing & Management Course 9.6/10 - One Day Marketing for Digital Age Course 9.6/10 ## Top Alternatives on Other Platforms Looking for a different teaching style or approach? These top-rated marketing courses from other platforms cover similar ground: - Digital Marketing Course 9.7/10 Edureka - Market Research Specialization Course 9.7/10 Coursera - Certificado De Carrera De Google Marketing Digital E E Commerce 8.9/10 Coursera - Generative AI for SEO: Be the #1 Answer in AI Search 8.7/10 Coursera - Foundations of Marketing Analytics Course 8.7/10 Coursera - Meta Social Media Marketing Capstone Course 8.7/10 Coursera - Brand and Product Management Course 8.7/10 Coursera - Email Marketing: Automate, Convert & Scale Revenue Course 8.7/10 Coursera - Email Marketing Analytics & Optimization Course 8.7/10 Coursera - Digital Marketing with AI Course 8.7/10 Coursera ## More Courses from Eric Schwartzman Eric Schwartzman offers a range of courses across multiple disciplines. If you enjoy their teaching approach, consider these additional offerings: - Social Media for Special Events Course 8.8/10 - Facebook Training for Business Course 8.6/10 - Drafting Social Media Policies Course 8.6/10 - Twitter for Business Course 8.4/10 - Blogger Training Course 8.4/10 - LinkedIn Training Course 8.2/10 - Social Media Management Course 8.0/10 View all courses from Eric Schwartzman → ## Related Articles & Guides Deepen your understanding with these articles from our editorial team, covering career advice, industry trends, and learning strategies: - Build AI skills with the Google AI Professional Certificate - Python Tutorial: Best Courses to Learn Python in 2026 - CISSP vs CompTIA Security+: Which Cert Should You Pursue? - Coursera Data Analytics Professional Certificate: Worth It in 2026? - Best edX Courses in 2026: Top Picks by Enrollment and Career Value - Best Online Coursera Courses in 2026: What's Actually Worth Your Time - Udemy Online: What the Platform Actually Delivers in 2026 - OKR for Leaders: 7 Best Training Courses Compared (2026) - Generative AI for Marketing with Microsoft 365 Copilot: Professional Certificate Review - The Best React Courses in 2026, Ranked and Reviewed ## Explore All Course Categories Not sure what to learn next? 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Be the first to share your experience! ## FAQs What are the prerequisites for Selling Social Media to Your Boss? Selling Social Media to Your Boss is designed for learners at any experience level. Whether you are just starting out or already have experience in Marketing, the curriculum is structured to accommodate different backgrounds. Beginners will find clear explanations of fundamentals while experienced learners can skip ahead to more advanced modules. Does Selling Social Media to Your Boss offer a certificate upon completion? Yes, upon successful completion you receive a certificate of completion from Eric Schwartzman. This credential can be added to your LinkedIn profile and resume, demonstrating verified skills to employers. In competitive job markets, having a recognized certificate in Marketing can help differentiate your application and signal your commitment to professional development. How long does it take to complete Selling Social Media to Your Boss? The course takes approximately 6 hours on-demand video to complete. It is offered as a lifetime access course on Udemy, which means you can learn at your own pace and fit it around your schedule. The content is delivered in English and includes a mix of instructional material, practical exercises, and assessments to reinforce your understanding. Most learners find that dedicating a few hours per week allows them to complete the course comfortably. What are the main strengths and limitations of Selling Social Media to Your Boss? Selling Social Media to Your Boss is rated 8.2/10 on our platform. Key strengths include: teaches how to build a compelling business case for social media; provides strategies to convert even the toughest skeptics; applicable to both b2b and b2c environments. Some limitations to consider: supplemental content is lengthy but not well-integrated; limited interactive exercises or templates. Overall, it provides a strong learning experience for anyone looking to build skills in Marketing. How will Selling Social Media to Your Boss help my career? Completing Selling Social Media to Your Boss equips you with practical Marketing skills that employers actively seek. The course is developed by Eric Schwartzman, whose name carries weight in the industry. The skills covered are applicable to roles across multiple industries, from technology companies to consulting firms and startups. Whether you are looking to transition into a new role, earn a promotion in your current position, or simply broaden your professional skillset, the knowledge gained from this course provides a tangible competitive advantage in the job market. Where can I take Selling Social Media to Your Boss and how do I access it? Selling Social Media to Your Boss is available on Udemy, one of the leading online learning platforms. You can access the course material from any device with an internet connection — desktop, tablet, or mobile. The course is lifetime access, giving you the flexibility to learn at a pace that suits your schedule. All you need is to create an account on Udemy and enroll in the course to get started. How does Selling Social Media to Your Boss compare to other Marketing courses? Selling Social Media to Your Boss is rated 8.2/10 on our platform, placing it among the top-rated marketing courses. Its standout strengths — teaches how to build a compelling business case for social media — set it apart from alternatives. What differentiates each course is its teaching approach, depth of coverage, and the credentials of the instructor or institution behind it. We recommend comparing the syllabus, student reviews, and certificate value before deciding. What language is Selling Social Media to Your Boss taught in? Selling Social Media to Your Boss is taught in English. Many online courses on Udemy also offer auto-generated subtitles or community-contributed translations in other languages, making the content accessible to non-native speakers. The course material is designed to be clear and accessible regardless of your language background, with visual aids and practical demonstrations supplementing the spoken instruction. Is Selling Social Media to Your Boss kept up to date? Online courses on Udemy are periodically updated by their instructors to reflect industry changes and new best practices. Eric Schwartzman has a track record of maintaining their course content to stay relevant. We recommend checking the "last updated" date on the enrollment page. Our own review was last verified recently, and we re-evaluate courses when significant updates are made to ensure our rating remains accurate. Can I take Selling Social Media to Your Boss as part of a team or organization? Yes, Udemy offers team and enterprise plans that allow organizations to enroll multiple employees in courses like Selling Social Media to Your Boss. Team plans often include progress tracking, dedicated support, and volume discounts. This makes it an effective option for corporate training programs, upskilling initiatives, or academic cohorts looking to build marketing capabilities across a group. What will I be able to do after completing Selling Social Media to Your Boss? After completing Selling Social Media to Your Boss, you will have practical skills in marketing that you can apply to real projects and job responsibilities. You will be prepared to pursue more advanced courses or specializations in the field. 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