# Why Do Most Innovations Fail? - Jagdish Sheth Review (2026) — 7.6/10 > Independent review of Why Do Most Innovations Fail? - Jagdish Sheth on Coursera. Rated 7.6/10 by our editorial team. Pros, cons, price, and top alternatives.… Business & Management Courses Why Do Most Innovations Fail? - Jagdish Sheth ![Why Do Most Innovations Fail? - Jagdish Sheth](/api/media/file/hero/why-do-most-innovations-fail-course.webp?v=2?width=800) # Why Do Most Innovations Fail? - Jagdish Sheth Course — Review (7.6/10) This course offers a compelling breakdown of why innovations fail, blending decades of research with accessible frameworks. It clearly outlines six root causes—three rational and three emotional—that ... Explore This Course 🎟️ Coursera Discount Offer Explore This Course Why Do Most Innovations Fail? - Jagdish Sheth is a 10 weeks online beginner-level course on Coursera by Kennesaw State University that covers business & management. This course offers a compelling breakdown of why innovations fail, blending decades of research with accessible frameworks. It clearly outlines six root causes—three rational and three emotional—that hinder market adoption. While light on interactive elements, its insights are valuable for entrepreneurs and product developers. A solid foundational course for understanding market resistance. We rate it 7.6/10. ## Prerequisites No prior experience required. This course is designed for complete beginners in business & management. ## Pros - Clear framework for diagnosing innovation failure - Backed by decades of academic research - Relevant for entrepreneurs and product teams - Easy-to-understand breakdown of emotional and rational barriers ## Cons - Limited interactivity and practical exercises - No graded peer-reviewed assignments - Certificate adds extra cost beyond audit access ## Why Do Most Innovations Fail? - Jagdish Sheth Course Review Platform: Coursera Instructor: Kennesaw State University Updated May 6, 2026·Editorial Standards·How We Rate ## What will you learn in Why Do Most Innovations Fail? - Jagdish Sheth course - Understand the core reasons why market-leading innovations often fail despite superior technology. - Identify the three rational causes of innovation resistance: poor performance, lack of relative value, and usage incompatibility. - Analyze the three emotional barriers: perceived risk, tradition and orthodoxy, and negative image. - Learn how consumer psychology and market dynamics influence adoption or rejection of new products. - Apply frameworks to assess innovation viability before launch and improve market success odds. ### Program Overview ### Module 1: Rational Causes of Innovation Failure 3 weeks - Poor performance and functionality gaps - Lack of relative advantage over existing solutions - Usage incompatibility with user habits and infrastructure ### Module 2: Emotional Barriers to Adoption 3 weeks - Perceived risk and uncertainty in trying new products - Resistance due to tradition and established norms - Negative image and stigma associated with innovation ### Module 3: Case Studies in Innovation Resistance 2 weeks - Analysis of failed tech products - Comparison of successful vs. failed market entries - Role of branding and messaging in overcoming resistance ### Module 4: Strategies for Overcoming Resistance 2 weeks - Designing for compatibility and ease of adoption - Reducing perceived risk through trial and trust - Reframing image and aligning with cultural values ### Get certificate #### Job Outlook - Valuable for product managers, innovation strategists, and startup founders. - Enhances roles in marketing, R&D, and business development. - Builds critical thinking for launching new ventures or internal initiatives. ## Editorial Take Why do some groundbreaking innovations flop while seemingly inferior ones thrive? This course, taught by renowned scholar Jagdish Sheth from Kennesaw State University, unpacks this paradox with clarity and academic rigor. Designed for aspiring innovators, product managers, and business strategists, it delivers a structured understanding of market resistance grounded in decades of research. ### Standout Strengths - Research-Backed Framework: The course is built on decades of peer-reviewed research into consumer behavior and innovation diffusion. This foundation ensures credibility and depth, making it more than just anecdotal advice. - Clear Dual-Model Breakdown: The distinction between rational and emotional causes of failure simplifies complex market dynamics. Learners gain a diagnostic lens to evaluate real-world innovation attempts with greater precision. - Practical Relevance for Product Teams: The concepts directly apply to product development cycles, helping teams anticipate adoption barriers early. This foresight can save time, funding, and reputational risk in launching new offerings. - Accessible to Non-Specialists: Despite its academic roots, the course avoids jargon and presents ideas in an engaging, digestible format. Beginners in business or entrepreneurship can follow along without prior expertise. - Strong Case Study Integration: Real-world examples illustrate how even well-funded, technically superior products fail due to misaligned value propositions or cultural resistance. These stories enhance retention and contextual understanding. - Strategic Mindset Development: Beyond tactics, the course cultivates a strategic mindset focused on empathy, compatibility, and risk perception. This broader perspective benefits long-term innovation planning and organizational culture. ### Honest Limitations - Limited Hands-On Application: While conceptually strong, the course lacks interactive projects or simulations. Learners must self-motivate to apply frameworks to real or hypothetical products without structured guidance. - No Peer Interaction Components: The absence of discussion forums or peer reviews reduces collaborative learning opportunities. This can limit deeper insight exchange compared to more interactive business courses. - Certificate Requires Additional Payment: Access to the full course content is gated behind a paywall, limiting learners on a budget. The audit option provides limited access, reducing overall value for cost-conscious users. - Minimal Focus on Global Markets: Most examples are drawn from Western markets, potentially overlooking cultural nuances in emerging economies. A broader international perspective would strengthen its global applicability. ### How to Get the Most Out of It - Study cadence: Dedicate 3–4 hours weekly to absorb lectures and reflect on personal or professional innovation experiences. Consistent pacing improves concept retention and analytical depth. - Parallel project: Apply each module’s framework to a real or hypothetical product idea. Document resistance factors and mitigation strategies to build a practical innovation playbook. - Note-taking: Use a two-column method: one side for course concepts, the other for your own examples. This reinforces learning and builds a personalized reference guide. - Community: Join external innovation or product management groups to discuss insights. Sharing perspectives with peers enhances understanding and reveals new angles on resistance. - Practice: Re-evaluate past failed projects using the six root causes. This retrospective analysis builds diagnostic skills and prevents future missteps. - Consistency: Complete modules in order to build conceptual layers. Skipping ahead may weaken grasp of how emotional and rational factors interact in real market settings. ### Supplementary Resources - Book: 'Crossing the Chasm' by Geoffrey Moore complements this course by detailing how to reach early adopters and mainstream markets successfully. - Tool: Use SWOT analysis templates to map innovation risks against the six failure causes, enhancing strategic planning and team alignment. - Follow-up: Enroll in Coursera's 'Innovation Management' specialization to deepen skills in scaling and commercializing new ideas effectively. - Reference: Explore Harvard Business Review articles on disruptive innovation to stay updated on evolving market dynamics and case studies. ### Common Pitfalls - Pitfall: Assuming technical superiority guarantees success. Many learners overlook emotional barriers, leading to overconfidence in product-market fit without behavioral validation. - Pitfall: Ignoring cultural inertia. Tradition and orthodoxy are powerful forces; failing to address them can doom even well-designed innovations in conservative industries. - Pitfall: Misdiagnosing failure causes. Without proper frameworks, teams may blame execution when the root issue lies in fundamental incompatibility or image problems. ### Time & Money ROI - Time: At 10 weeks, the course demands moderate time investment. However, the condensed insights deliver high conceptual value per hour spent, especially for product leaders. - Cost-to-value: As a paid course, it offers solid but not exceptional value. The lack of graded work and limited interactivity justifies a mid-tier score for price efficiency. - Certificate: The credential adds modest weight to a resume, particularly for entry-level roles. It signals foundational knowledge but lacks the depth of a full specialization. - Alternative: Free resources like HBR podcasts or innovation blogs may cover similar themes, but this course provides a structured, research-backed alternative for systematic learning. ### Editorial Verdict This course fills a critical gap in innovation education by focusing not on how to create, but why creations fail. Its strength lies in distilling complex behavioral research into a simple, actionable model. The six root causes framework—dividing resistance into rational and emotional categories—offers learners a diagnostic tool that’s both intuitive and academically sound. For entrepreneurs, product managers, and business strategists, this knowledge is invaluable in avoiding costly market missteps. The course is particularly effective for those early in their innovation journey, providing a strong conceptual foundation without overwhelming detail. However, the experience is somewhat limited by its passive format. The absence of interactive exercises, peer discussions, or real-time feedback reduces engagement and practical application. While the content is well-structured and clearly delivered, learners must take initiative to apply concepts beyond the lecture format. The certificate, while useful, comes at an additional cost, which may deter budget-conscious participants. Overall, this course is recommended as a solid introductory resource—best paired with hands-on projects or supplementary reading to maximize impact. It won’t replace comprehensive innovation training, but it sharpens the lens through which new ideas should be evaluated. ## How Why Do Most Innovations Fail? - Jagdish Sheth Compares | Course | Platform | Rating | Level | Duration | | --- | --- | --- | --- | --- | | Why Do Most Innovations Fail? - Jagdish Sheth | Coursera | 7.6/10 | Beginner | 10 weeks | | Make Passive Income Business: Reselling Digital Portrait | Udemy | 10.0/10 | N/A | N/A | | Lead Management & Sales Stages: A Step-by-Step System | Udemy | 10.0/10 | N/A | N/A | | Negotiation Mastery Win-Win Strategies, Anchoring Persuasion Course | Udemy | 9.8/10 | N/A | N/A | ## Who Should Take Why Do Most Innovations Fail? - Jagdish Sheth? This course is best suited for learners with no prior experience in business & management. It is designed for career changers, fresh graduates, and self-taught learners looking for a structured introduction. The course is offered by Kennesaw State University on Coursera, combining institutional credibility with the flexibility of online learning. Upon completion, you will receive a course certificate that you can add to your LinkedIn profile and resume, signaling your verified skills to potential employers. If you are exploring adjacent fields, you might also consider courses in Agile & Scrum Courses, AI Courses, Arts and Humanities Courses, which complement the skills covered in this course. ### Career Outcomes - Apply business & management skills to real-world projects and job responsibilities - Qualify for entry-level positions in business & management and related fields - Build a portfolio of skills to present to potential employers - Add a course certificate credential to your LinkedIn and resume - Continue learning with advanced courses and specializations in the field ## More Business & Management Courses on Coursera Explore other highly rated courses in business & management available on Coursera to expand your learning path: - OKR Certification: Leadership and Goal Setting Course 9.9/10 - Agile Healthy And Attractive Organizations Course 9.8/10 - Agile Accelerator Navigating Lean Startup Agile And Scrum Course 9.8/10 - Advanced Marketing Analytics Funnels And Dashboarding Course 9.8/10 - Brand Management: Aligning Business, Brand and Behaviour Course 9.8/10 - IBM Business Analyst Professional Certificate Course 9.8/10 - Xbox Product Manager Professional Certificate Course 9.8/10 - Microsoft Program Management Professional Certificate Course 9.8/10 - Adobe Marketing Specialist Professional Certificate Course 9.8/10 - Introduction to Business Specialization Course 9.8/10 ## Top Alternatives on Other Platforms Looking for a different teaching style or approach? These top-rated business & management courses from other platforms cover similar ground: - Make Passive Income Business: Reselling Digital Portrait 10.0/10 Udemy - Lead Management & Sales Stages: A Step-by-Step System 10.0/10 Udemy - Negotiation Mastery Win-Win Strategies, Anchoring Persuasion Course 9.8/10 Udemy - Succeed in the Age of AI: 12 Fast Wins for Leaders 9.8/10 Udemy - Bulletproof Problem Solving Course 9.8/10 Udemy - Excel 2010 Course 9.8/10 Udemy - The Complete Shopify Dropshipping Course 9.7/10 Udemy - Data Quality Masterclass – The Complete Course 9.7/10 Udemy - UiPath 2025 – Level 1 RPA Developer Course 9.7/10 Udemy - The Real Estate Financial Modeling Bootcamp Course 9.7/10 Udemy ## More Courses from Kennesaw State University Kennesaw State University offers a range of courses across multiple disciplines. If you enjoy their teaching approach, consider these additional offerings: - Six Sigma Green Belt Specialization Course 9.7/10 - Six Sigma and the Organization (Advanced) Course 9.7/10 - Career Discovery Specialization Course 9.7/10 - Six Sigma Yellow Belt Specialization Course 9.7/10 - Managing Cybersecurity Specialization 9.7/10 - AI For Marketing Swot Analysis Course 9.5/10 - AI For Professional Communication Course 9.4/10 - AI for Education (Advanced) 8.7/10 View all courses from Kennesaw State University → ## Related Articles & Guides Deepen your understanding with these articles from our editorial team, covering career advice, industry trends, and learning strategies: - Build AI skills with the Google AI Professional Certificate - Python Tutorial: Best Courses to Learn Python in 2026 - CISSP vs CompTIA Security+: Which Cert Should You Pursue? - Coursera Data Analytics Professional Certificate: Worth It in 2026? - Best edX Courses in 2026: Top Picks by Enrollment and Career Value - Best Online Coursera Courses in 2026: What's Actually Worth Your Time - Udemy Online: What the Platform Actually Delivers in 2026 - OKR for Leaders: 7 Best Training Courses Compared (2026) - Generative AI for Marketing with Microsoft 365 Copilot: Professional Certificate Review - The Best React Courses in 2026, Ranked and Reviewed ## Explore All Course Categories Not sure what to learn next? 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Be the first to share your experience! ## FAQs What are the prerequisites for Why Do Most Innovations Fail? - Jagdish Sheth? No prior experience is required. Why Do Most Innovations Fail? - Jagdish Sheth is designed for complete beginners who want to build a solid foundation in Business & Management. It starts from the fundamentals and gradually introduces more advanced concepts, making it accessible for career changers, students, and self-taught learners. Does Why Do Most Innovations Fail? - Jagdish Sheth offer a certificate upon completion? Yes, upon successful completion you receive a course certificate from Kennesaw State University. This credential can be added to your LinkedIn profile and resume, demonstrating verified skills to employers. In competitive job markets, having a recognized certificate in Business & Management can help differentiate your application and signal your commitment to professional development. How long does it take to complete Why Do Most Innovations Fail? - Jagdish Sheth? The course takes approximately 10 weeks to complete. It is offered as a paid course on Coursera, which means you can learn at your own pace and fit it around your schedule. The content is delivered in English and includes a mix of instructional material, practical exercises, and assessments to reinforce your understanding. Most learners find that dedicating a few hours per week allows them to complete the course comfortably. What are the main strengths and limitations of Why Do Most Innovations Fail? - Jagdish Sheth? Why Do Most Innovations Fail? - Jagdish Sheth is rated 7.6/10 on our platform. Key strengths include: clear framework for diagnosing innovation failure; backed by decades of academic research; relevant for entrepreneurs and product teams. Some limitations to consider: limited interactivity and practical exercises; no graded peer-reviewed assignments. Overall, it provides a strong learning experience for anyone looking to build skills in Business & Management. How will Why Do Most Innovations Fail? - Jagdish Sheth help my career? Completing Why Do Most Innovations Fail? - Jagdish Sheth equips you with practical Business & Management skills that employers actively seek. The course is developed by Kennesaw State University, whose name carries weight in the industry. The skills covered are applicable to roles across multiple industries, from technology companies to consulting firms and startups. Whether you are looking to transition into a new role, earn a promotion in your current position, or simply broaden your professional skillset, the knowledge gained from this course provides a tangible competitive advantage in the job market. Where can I take Why Do Most Innovations Fail? - Jagdish Sheth and how do I access it? Why Do Most Innovations Fail? - Jagdish Sheth is available on Coursera, one of the leading online learning platforms. You can access the course material from any device with an internet connection — desktop, tablet, or mobile. The course is paid, giving you the flexibility to learn at a pace that suits your schedule. All you need is to create an account on Coursera and enroll in the course to get started. How does Why Do Most Innovations Fail? - Jagdish Sheth compare to other Business & Management courses? Why Do Most Innovations Fail? - Jagdish Sheth is rated 7.6/10 on our platform, placing it as a solid choice among business & management courses. Its standout strengths — clear framework for diagnosing innovation failure — set it apart from alternatives. What differentiates each course is its teaching approach, depth of coverage, and the credentials of the instructor or institution behind it. We recommend comparing the syllabus, student reviews, and certificate value before deciding. What language is Why Do Most Innovations Fail? - Jagdish Sheth taught in? Why Do Most Innovations Fail? - Jagdish Sheth is taught in English. Many online courses on Coursera also offer auto-generated subtitles or community-contributed translations in other languages, making the content accessible to non-native speakers. The course material is designed to be clear and accessible regardless of your language background, with visual aids and practical demonstrations supplementing the spoken instruction. Is Why Do Most Innovations Fail? - Jagdish Sheth kept up to date? Online courses on Coursera are periodically updated by their instructors to reflect industry changes and new best practices. Kennesaw State University has a track record of maintaining their course content to stay relevant. We recommend checking the "last updated" date on the enrollment page. Our own review was last verified recently, and we re-evaluate courses when significant updates are made to ensure our rating remains accurate. Can I take Why Do Most Innovations Fail? - Jagdish Sheth as part of a team or organization? Yes, Coursera offers team and enterprise plans that allow organizations to enroll multiple employees in courses like Why Do Most Innovations Fail? - Jagdish Sheth. Team plans often include progress tracking, dedicated support, and volume discounts. This makes it an effective option for corporate training programs, upskilling initiatives, or academic cohorts looking to build business & management capabilities across a group. What will I be able to do after completing Why Do Most Innovations Fail? - Jagdish Sheth? After completing Why Do Most Innovations Fail? - Jagdish Sheth, you will have practical skills in business & management that you can apply to real projects and job responsibilities. You will be prepared to pursue more advanced courses or specializations in the field. 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