What will you in the Intro to International Marketing Course
Gain foundational knowledge of international marketing principles and strategies.
Understand the concept of Cross-Country and Cross-Industry Innovation (CCCI) and its application in global markets.
Explore cultural frameworks, including Etic (universal) and Emic (culture-specific) approaches to marketing.
Learn about branding strategies and how to position products effectively in diverse markets.
Analyze real-world case studies and interviews with industry professionals to understand practical applications
Program Overview
1. What is Marketing?
⏳ Duration: 2 hours
Introduction to the core concepts of marketing and its execution.
Understanding the “Noon Nopi” (Eye Level) concept in aligning company and consumer perspectives.
Discussion on the 4Ps: Product, Price, Place, and Promotion.
Exploration of cultural dimensions in marketing strategies.
2. What is Marketing Strategy?
⏳ Duration: 2 hours
Delve into strategic planning and the Vision-Strategy-Action (VSA) framework.
Examination of cross-industry innovation and its role in marketing.
Insights from interviews with professionals in luxury marketing and other sectors.
3. What is Branding?
⏳ Duration: 3 hours
Understanding branding fundamentals and international branding strategies.
Case studies on cross-industry branding, including the ASIANA COBRA project.
Final assessments to consolidate learning outcomes
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Job Outlook
Essential for professionals aiming to expand their expertise in global marketing strategies.
Beneficial for roles such as International Marketing Manager, Brand Strategist, and Business Development Manager.
Provides a competitive edge in understanding cultural nuances and innovation in marketing.
Lays the groundwork for advanced studies in international business and marketing.
Explore More Learning Paths
Expand your global marketing knowledge with these carefully curated programs designed to strengthen your digital marketing, analytics, and customer engagement skills.
Related Courses
Attract and Engage Customers with Digital Marketing Course – Learn strategies to drive customer engagement, build brand awareness, and optimize international digital campaigns.
Marketing Analytics Foundation Course – Gain analytical skills to measure marketing performance and make data-driven decisions across diverse markets.
Digital Marketing Analytics in Practice Course – Apply practical analytics techniques to evaluate and improve marketing campaigns for global reach and effectiveness.
Related Reading
What Is Customer Relationship Management (CRM)? – Understand how CRM systems enhance customer interactions, loyalty, and business growth in international markets.
Specification: Intro to International Marketing Course
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