What you will learn
- Understand the fundamentals of digital marketing and social media strategy.
- Learn how to create effective ad campaigns using Facebook Ads Manager.
- Develop skills in audience targeting, content creation, and brand storytelling.
- Gain insights into analytics and performance measurement to optimize campaigns.
- Get hands-on experience with real-world case studies and projects.
- Prepare for the Meta Certified Digital Marketing Associate exam.
Program Overview
Introduction to Social Media Marketing
⏱️ 4-6 weeks
- Learn how social media impacts businesses and brand awareness.
- Explore different social media platforms and their marketing potential.
- Understand key marketing concepts such as engagement, reach, and conversions.
Social Media Advertising Fundamentals
⏱️ 6-8 weeks
- Learn how to set up and manage paid campaigns on Facebook and Instagram.
- Explore ad formats, budgeting, and bidding strategies.
- Develop audience segmentation skills using Facebook Ads Manager.
Content Creation & Strategy
⏱️ 8-10 weeks
- Learn how to craft engaging content that aligns with brand goals.
- Explore best practices for writing captions, designing visuals, and using hashtags.
- Understand how to create a content calendar and schedule posts effectively.
Performance Measurement & Analytics
⏱️ 10-12 weeks
- Learn how to track and analyze key performance metrics.
- Use Facebook Insights and other analytics tools to optimize campaigns.
- Understand A/B testing and data-driven decision-making.
Capstone Project
⏱️ 12-15 weeks
- Apply your knowledge in a real-world marketing project.
- Develop a full marketing campaign strategy for a business.
- Showcase your skills with portfolio-worthy work.
Get certificate
Job Outlook
- Social media marketing is a high-demand field, with job growth expected to increase by 10% by 2030.
- Entry-level social media marketers earn between $50K – $70K per year, with senior roles reaching $100K+.
- Businesses actively seek professionals with expertise in Facebook Ads, content strategy, and digital marketing analytics.
- This certificate enhances job opportunities for roles such as Social Media Manager, Digital Marketer, and Content Strategist.
Specification: Meta Social Media Marketing Professional Certificate
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