What you will learn in Meta Social Media Marketing Professional Certificate Course
- Understand the fundamentals of digital marketing and social media strategy.
- Learn how to create effective ad campaigns using Facebook Ads Manager.
- Develop skills in audience targeting, content creation, and brand storytelling.
- Gain insights into analytics and performance measurement to optimize campaigns.
- Get hands-on experience with real-world case studies and projects.
- Prepare for the Meta Certified Digital Marketing Associate exam.
Program Overview
Introduction to Social Media Marketing
⏱️ 4-6 weeks
- Learn how social media impacts businesses and brand awareness.
- Explore different social media platforms and their marketing potential.
- Understand key marketing concepts such as engagement, reach, and conversions.
Social Media Advertising Fundamentals
⏱️ 6-8 weeks
- Learn how to set up and manage paid campaigns on Facebook and Instagram.
- Explore ad formats, budgeting, and bidding strategies.
- Develop audience segmentation skills using Facebook Ads Manager.
Content Creation & Strategy
⏱️ 8-10 weeks
- Learn how to craft engaging content that aligns with brand goals.
- Explore best practices for writing captions, designing visuals, and using hashtags.
- Understand how to create a content calendar and schedule posts effectively.
Performance Measurement & Analytics
⏱️ 10-12 weeks
- Learn how to track and analyze key performance metrics.
- Use Facebook Insights and other analytics tools to optimize campaigns.
- Understand A/B testing and data-driven decision-making.
Capstone Project
⏱️ 12-15 weeks
- Apply your knowledge in a real-world marketing project.
- Develop a full marketing campaign strategy for a business.
- Showcase your skills with portfolio-worthy work.
Get certificate
Job Outlook
- Social media marketing is a high-demand field, with job growth expected to increase by 10% by 2030.
- Entry-level social media marketers earn between $50K – $70K per year, with senior roles reaching $100K+.
- Businesses actively seek professionals with expertise in Facebook Ads, content strategy, and digital marketing analytics.
- This certificate enhances job opportunities for roles such as Social Media Manager, Digital Marketer, and Content Strategist.
Specification: Meta Social Media Marketing Professional Certificate
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FAQs
- A beginner-level, self-paced online certificate powered by Meta (Facebook’s parent company) and delivered via Coursera. It’s designed for absolute newcomers—no degree or prior experience required.
- The program spans six courses, covering everything from social media basics to building and managing ad campaigns, culminating in a capstone project.
- Learners receive two credentials: the Meta Social Media Marketing Professional Certificate and the Meta Digital Marketing Associate Certification.
- You’ll master building a social media presence, crafting engaging content, and managing ad campaigns using Meta Ads Manager for Facebook and Instagram.
- You’ll learn to define target audiences, set SMART goals and KPIs, run A/B tests, analyze campaign ROI, and optimize strategies.
- The capstone involves designing and presenting a real-world campaign, and preparing for the Meta Digital Marketing Associate certification exam.
- The credential is industry-backed, ACE-recognized, and eligible for 3 ECTS credits, adding academic value and credibility.
- Completion gives access to Meta’s job board and partnerships with employers like Meta, Freelancer, and other brands.
- Reddit reviewers offer mixed feedback:
“It’s ideal for beginners to learn platform basics and earn accredited certificates.”
“By itself, the certificate isn’t enough—experience or a portfolio matters most.”
“Hands-on practice (e.g., volunteering to create actual campaigns) makes a big difference.”
